Social media has revolutionized marketing. It’s not easier to do location-based marketing and target an audience based on a myriad of characteristics. Through Facebook, Snapchat, and Instagram, small business owners like you have the opportunity to promote their businesses in their locality in ways they could not prior to the advent of special media. Here are some timely tips on how to use social media to market your business in your locality.
1. Using Facebook for Local Marketing
This is one of the largest social media platforms today. It makes it possible for you to promote your business to millions of users at a time. There are several strategies you can use to make Facebook work for your business.
First, you need to create a business Facebook page to increase the local presence of your business. The only way to get clients from Facebook is by having a business page on the platform. Make sure to use location tags and that your business features in the local business category. This way, people in your area can find your business when searching for services or goods related to your business. Also, use Facebook events when running events for your business. You should also use the Facebook nearby places feature. This is how to use social media to build a local business.
2. Using Instagram for Local Marketing
It is possible to use Instagram to market your local business by tagging your location in all your posts. For instance, restaurants will always post photos and tag their location so that their audience will know where they are located. This location feature can be used for any type of business that has an Instagram page. Encourage your clients to use geotags too since all posts with geotags to your page will always appear on your page which helps to increase brand awareness online.
Location-based hashtags can also come in handy. Hashtags are used on Instagram to find products, businesses, and services. Therefore, using local hashtags for your business will make it easier for Instagram users to find your business.
3. Using Snapchat for Local Marketing
Used the right way, snapchat can be a gem for local marketers. This is achieved through the use of geofilters. These act as stamps which will feature at the top of the users’ snaps whenever they are in your Business area hence the tag ‘geofilters’.
By creating a geofilter for your business, you make your business visible to anyone using Snapchat in your locality. However, managing these filters requires more effort than the first two local marketing social sites. There are different types of filters you can create but you will need to get approval from Snapchat before you can create them.
4. Using Twitter for Local Marketing
Twitter can help you reach new local customers. In fact, may barbershops, restaurants, and chocolate shops have successfully used Twitter to increase foot traffic to their businesses. One of the ways to reach a local audience is to search for hashtags that are popular in your locality. Riding on these hashtags allows you to appear in “what’s trending”. This can help increase your account followers and brand awareness. You can also run Twitter ads targeting people in your area.
5. Using LinkedIn for Local Marketing
Having a LinkedIn profile can help s small business owner drive traffic to their place of business. You can do this by establishing yourself as a local expert. This will prompt potential customers looking for whatever product or service you offer to come and check you out. To do this, have a complete profile and make sure you’re listed as the business owner. Next, start sharing industry related content to help you stay top-of-mind. Make sure to share blog posts, photos, and publish articles on LinkedIn. Makes sure to ask people to come and check out what you have to offer.
Local internet marketing doesn’t have to be complicated, talk to an expert at www.seovancouver.ca about how to use social media to grow your business.