Category: Internet

How to Use Social Media for Local Internet Marketing

Social media has revolutionized marketing. It’s not easier to do location-based marketing and target an audience based on a myriad of characteristics. Through Facebook, Snapchat, and Instagram, small business owners like you have the opportunity to promote their businesses in their locality in ways they could not prior to the advent of special media. Here are some timely tips on how to use social media to market your business in your locality.

1.     Using Facebook for Local Marketing

Using Facebook for Local Marketing

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This is one of the largest social media platforms today. It makes it possible for you to promote your business to millions of users at a time. There are several strategies you can use to make Facebook work for your business.

First, you need to create a business Facebook page to increase the local presence of your business. The only way to get clients from Facebook is by having a business page on the platform. Make sure to use location tags and that your business features in the local business category. This way, people in your area can find your business when searching for services or goods related to your business. Also, use Facebook events when running events for your business. You should also use the Facebook nearby places feature. This is how to use social media to build a local business.

2.     Using Instagram for Local Marketing

Using Instagram for Local Marketing

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It is possible to use Instagram to market your local business by tagging your location in all your posts. For instance, restaurants will always post photos and tag their location so that their audience will know where they are located. This location feature can be used for any type of business that has an Instagram page. Encourage your clients to use geotags too since all posts with geotags to your page will always appear on your page which helps to increase brand awareness online.

Location-based hashtags can also come in handy. Hashtags are used on Instagram to find products, businesses, and services. Therefore, using local hashtags for your business will make it easier for Instagram users to find your business.

3.     Using Snapchat for Local Marketing

Using Snapchat for Local Marketing

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Used the right way, snapchat can be a gem for local marketers. This is achieved through the use of geofilters. These act as stamps which will feature at the top of the users’ snaps whenever they are in your Business area hence the tag ‘geofilters’.

By creating a geofilter for your business, you make your business visible to anyone using Snapchat in your locality. However, managing these filters requires more effort than the first two local marketing social sites. There are different types of filters you can create but you will need to get approval from Snapchat before you can create them.

4.     Using Twitter for Local Marketing

Using Twitter for Local Marketing

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Twitter can help you reach new local customers. In fact, may barbershops, restaurants, and chocolate shops have successfully used Twitter to increase foot traffic to their businesses. One of the ways to reach a local audience is to search for hashtags that are popular in your locality. Riding on these hashtags allows you to appear in “what’s trending”. This can help increase your account followers and brand awareness. You can also run Twitter ads targeting people in your area.

5.    Using  LinkedIn for Local Marketing

Using  LinkedIn for Local Marketing

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Having a LinkedIn profile can help s small business owner drive traffic to their place of business. You can do this by establishing yourself as a local expert. This will prompt potential customers looking for whatever product or service you offer to come and check you out. To do this, have a complete profile and make sure you’re listed as the business owner. Next, start sharing industry related content to help you stay top-of-mind. Make sure to share blog posts, photos, and publish articles on LinkedIn. Makes sure to ask people to come and check out what you have to offer.

Local internet marketing doesn’t have to be complicated, talk to an expert at about how to use social media to grow your business.



7 No-Nonsense Social Media Hacks You Can’t Afford To Ignore

Social media is an excellent marketing platform for all types of business from any part of the world. Today, social media marketing has become very competitive and important for any business. There are millions of brands benefiting from this form of marketing today. If you are not using social media for your business, you might want to consider diving in if you want to remain relevant in a very competitive world. Here are some powerful social media marketing tips for small business entities.

1.      There Is No Substitute for a Great Strategy

There Is No Substitute for a Great Strategy

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Brands that have managed to build a large following have done so by playing smart to remain relevant online. It is important to take your time to understand what is important for your brand and how you can use this to capture the attention of social media users. An effective social media strategy should address different factors such as the needs and expectations of the target audience, business expectations, and how to manage social media sites.

2.      Differentiate the Different Platforms

Differentiate the Different Platforms

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You need to understand the difference between the different social platforms and find a way to make your brand stand out in each of them. Facebook works very differently from Twitter or Instagram.  Learn the unique qualities of each platform to be able to reach your audience effectively.

3.      Master Your Brand’s Voice

Master Your Brand’s Voice

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This is one of the most important social media marketing tips for small business. It is important to have a voice for your brand. This voice needs to be consistent as you craft your content for social media. You can master your voice by coming up with a writing style for your company. Come up with a styles guide that contains the rules of creating any form of content for social media. Make sure these rules are adhered to.

4.      Make Your Brand Approachable

Make Your Brand Approachable

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The last thing you want is for your brand to seem out of touch or uninterested. Social media is for socializing and allowing other people into your space. You need to make your brand more present online by engaging with your followers. Offer helpful information and promptly respond to queries. This is the best way to create a relationship with your audience.

5.      Be Social Media Savvy

Be Social Media Savvy

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Keep up with changes in social media. The best way to do this is to subscribe to blogs that address social media trends and content marketing. Ensure that you log into your social media account as often as possible. This way, you will see and receive notifications of any changes that may affect your brand marketing campaign.

6.      Be Willing to Pay to Play

pay to play

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This is one of the most important social media marketing tips for small business. To get better exposure for your brand, you may need to consider paying to boost your page. Facebook and Instagram offer a competitive advertising option which is affordable and results-oriented. With these ads, you will reach a larger audience which is good for your small business.

7.      Don’t Get Overwhelmed

Don’t Get Overwhelmed

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According to, a common mistake done by small business owners is trying to compensate for the time lost by trying to be on every social media platform. This is not necessary. Start with one and add more as you go. Also, only go for platforms that are business friendly.

7 Powerful Writing Tools for Crafting SEO Optimized Content

Writing content for your blog? While what you have to say is important, it is equally important for your audience to be able to find the content.  This is why you need to optimize your content for SEO. After all, it’s no use having exemplary content when no one actually sees it. Here are some SEO article writing tools to help you create SEO optimized content.

1.      Hemingway App

Your content should be simple, concise, and readable since people have very short attention spans. Not many people will read your content if it is too complicated and long. The Hemmingway app can help improve your writing since it provides a color-coded list of errors and recommended improvements. It will catch grammar errors, run on sentences, and spelling mistakes. It will also provide a grade on the readability level of your content. When your content is clear and to the point, it becomes easier to hold the interest of your reader.

2.      PaperRater

This is one of the most comprehensive and powerful online proofreaders available. You get grammar, plagiarism, and spelling checks immediately. This is achieved by running the content through cloud-based software. This is one of the best SEO article writing tools you can have in your arsenal.

3.      Keyword WordStream

You’ll need to use the right keywords and use them in the right way. Overuse of keywords is a red flag for most search engines. This is why you need to find the right balance.  Keyword WordStream allows users to find new relevant keywords for your niche. You’ll also get a competition score, opportunity score and estimated CPC to help optimize your campaigns. While it is a paid tool, you get 10 free searches the first time out and a free search per day thereafter. You can also get help with your keywords at an SEO agency Toronto where a professional will guide you through the process.

4.      Read-Able

It’s difficult to connect with your audience if your writing style has flaws. This will lead to an increase in bounce rate and low traffic numbers. Use Read-Able to check the readability of your content. You can either post a link to the content or paste it into Read-Able.

5.      Language Tool

This is an open source proofreading tool that is available in more than 20 languages. You get color-coded readings of any errors in your content. You simply need to paste your content into the text-box provided. You can select a language of your choice before the proofreading is done. This is one of the SEO article writing tools that’s available for free.

6.      Keyword Density Checker

Keyword density is still an important metric to consider in your content. Having a keyword density that’s too high might get your content flagged as spam by search engines. Run your content through the keyword density checker before publishing it to make sure you have a keyword density of less than 1%.

7.      Ginger

This is a nifty little tool that helps catch those pesky grammar errors you’re likely to miss in one fell swoop. Ginger offers free spell and grammar check and also comes with a premium online proofreading tool.

For more tips on making the most of your content, talk to a professional at


7 Most Important Ranking Factors in SEO

If you are the owner or manager of a website, finding ways to generate traffic is very important. One of the best ways today that you can get more visitors to our website is through search engine optimization. When you are looking to improve your SEO ranking with the major search engines, it is important to understand the factors that drive the rankings. There are several factors in particular that impact your SEO ranking.

1. Content Quality

quality content

The most important component of the overall SEO website ranking process is the quality of your content. The major search engines want to make sure that you have quality content filled throughout your website. If you have a content that is full of errors or is not deemed to be of the highest quality, it will have a very negative impact on your overall website ranking.

2. Broken Links

When you are developing a website, it is very natural to add links into it that will link to other websites. However, you need to make sure that these links continue to be active and are working properly. If there are many broken links on your website, it will have a negative affect on your overall ranking.

3. Security


The amount of data risks and concerns that are present is higher than ever before in the history of the Internet. Because of this, all people and website managers need to make sure that they are doing everything they can to properly protect the website. When the major search engines are ranking website, they will take into account whether or not you have adequate security protocols set up.

4. Mobile Capabilities


Today, more people than ever before do the majority of their Internet searches through their phones, tablets, or other mobile devices. Because of this, having a quality website that is also capable and useful on a mobile device is very important. When the major search engines are ranking website, they will take into account whether or not your website is designed to handle mobile searches.

5. Keywords

Once you are looking for ways to improve the ranking for your website, you will need to focus on the keywords. Having the right keywords placed strategically into your website will have a major impact on where your website rakes. You should complete some keyword research to figure out which keywords would be the most optimal sets of words for your website. When hiring a professional for SEO services Toronto website owners will be assured that good keywords will be incorporated into their site.

6. User Experience

Finally, the overall user experience will have a major impact on where your website ranks with the surgeons. If you have many different users that have reported negative experiences, are frequently dropped by the website, or otherwise have issues, it will negatively affect your ratings. Because of this, you should focus on improving user experience whenever you are improving or designing a website.

7. Updates

The SEO rankings will also include how recent your websites have been updated. If you do not update anything on your website for days or weeks at a time, your website will be hurt. It is important to update it with quality content on a regular basis.