Leicester’s Divine Boutique – the independent retailer who specialise in evening wear, luxurious gowns, prom dresses, accessories and bridesmaid dresses – have relocated to a new space on Silver Street, more than trebling their capacity and range. Now, more than ever, if you’re looking for a special occasion dress with the wow-factor, Divine Boutique will get you red-carpet-ready.
They marked the official launch of the new store with a VIP event last week. Upon arrival we were handed a glass of fizz, a mince pie and some delicious chocolate canapes made by Leicester’s chocolatier Cocoa Amore. There were some stunning girls modelling some of the boutique’s best dresses, and there was a fantastic atmosphere, with people browsing the rails of gorgeous dresses.
Owners, Rosie Holmes and Zoe Billington have been in business for over 15 years but this is their biggest and most ambitious move to date, having truly transformed the historic three-storey space into an utterly divine shopping experience with classic and contemporary décor, plush carpeting and luxurious fitting areas that are big enough for two.
The new store proudly boasts an array of beautiful dresses – many of which are exclusive to Divine Boutique – arranged in colour order on the ground floor. For the first time ever, there is now a dedicated second floor devoted exclusively to bridesmaid dresses including designs from Kelsey Rose and Eliza and Ethan complete with its own private changing area – in response to customer demand. It allows for bridal parties to have a private and beautiful space.
Divine Boutique stock a variety of red-carpet gowns from designers such as Alyce Paris, Mori Lee, Jovani and the gorgeous Honor Gold, which heralds from Birmingham. All gowns can be tailored to achieve the perfect fit, with their in-house alteration service.
On the expansion owners, Rosie and Zoe said: “We’re incredibly proud to launch the new Divine Boutique. It’s the culmination of a huge amount of work, but gives us an incredible space to showcase our collections – and, for the first time, we are able to offer a dedicated bridesmaids’ floor. We look forward to welcoming customers old and new to our beautiful boutique.”
Divine Boutique is @ 44 Silver Street, Leicester LE1 5ET. Tel 0116 251 6924.
For further information visit www.divineladieswear.co.uk