River Island is excited to announce it will be extending the size offering of selected core and main fashion styles in early March.
The 75 piece range in sizes 18-24 UK, will be available initially in top stores and online and will make fashion-forward, trend-lead clothing available to more women. The carefully curated collection, will offer customers everything from fabulous party dresses and work-wear classics and is interspersed with cult core basics such as the Molly stretch skinny jean and our staple black leather biker jacket.
Marketing Director Josie Roscop says “We’re excited about giving great fashion to more women, we feel this is the right time for the brand to expand our size range offering. Ultimately, it’s about fashion and being inclusive.”
True to River Island’s handwriting they have ensured the latest trends and styles are covered and for SS16 print is key, with stripes and florals featuring throughout whilst slices of bold colour break up a palette of neutrals, blacks and earthy tones.
Dresses take on a sexier approach with mesh and lace paneling whilst shoulder detailing prevails, with off the shoulder and cold shoulder styles. Sculpted styles can be seen in the form of lace up bodies and suedette wrap skirts whilst wardrobe staples can be found in an array of colours and washes across our basics: vests, cami’s and jeans.
For the launch of the River Island Plus Size Range they hired plus size model Candice Huffine, a first for the UK High Street. Huffine made history when she became the first plus size model to feature in the latest Pirelli Calendar and has featured in V, W and graced the covers of i-D and Italian Vogue to name a few.
“The fact that River Island is extending their sizing while staying true to their brand is perfection. It’s clear they have thought about a curvy woman’s body and designed accordingly while giving her exactly what can be found on the high street at any other size. A plus size collection doesn’t need to be made totally different, it just needs to be made to fit” Candice Huffine
Shop the full collection in selected stores and online at www.riverisland.com from prices £6 – £80 in March 2016.
What do you think of the collection?